Insiders in the publishing industry have long been appalled by the practice of "co-op"-- the outrageous fees demanded by big box bookstores to promote books. It's no longer enough to write a decent book and make it past the agents and editors and reviewers: to get your baby into the loving hands of an actual READER you have to bribe Books R Us to put it somewhere the public can actually see it.
Here's an article from the Times revealing the fees charged in the UK. I would love to know what it costs to be "New and Hot" "Recommended" or something "Canada Need More" of at Chapters/ Indigo.
http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/books/article1945931.ece
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